Making it Real CP, Somethin’ Else

Making it real, 2012

Making it Real was a pilot cross-platform project exploring how Olympic principles can benefit young people from the host boroughs in the build-up to, during, and after London 2012.

The multi media project considered with young people what the Olympic principles of hard work, self-belief and determination meant to them in their own lives.

Schools across east London and Thames Gateway were consulted to create video, audio, images and text to communicate young people’s ideas and opinions whilst learning about inspiring athletes across the world.

Making it Real was developed in partnership with Somethin’ Else and Creative Partnerships.


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